Alec Holland grew up in a home where mid century furniture ruled supreme. As a child, he was obsessed. Was it odd? A little. But his parents’ love of the iconic designs became the basis for his own aesthetic of clean lines, subtle details and the calmness that comes with having everything in its place.

Design has always been a crucial part of Alec’s journey. While working as a writer in Los Angeles, he took a job as the West Coast editor of the decor blog Apartment Therapy. Wanting a more hands-on understanding of what he was writing, Alec started to apprentice under interior designer Liana Reid, who taught him to find luxury in even the smallest detail. He took all of the decorating ideas mixing around in his head, and started to apply them to his own interior design projects. Encouraged by the response, and excited by what he was doing, Alec moved back East, and Alec Holland Design was born.

Alec lives in New York City. He works with clients to create homes that are vibrant, and full of energy, but also relaxed and serene. His strong personal style is undeniable, yet he shudders at the idea of a designer’s “signature look”, instead wanting to help each client create his or her own unique and welcoming space. As Alec sees it, one’s home should be a respite from the chaos of the outside world. Everyone deserves a space that’s beautiful, comfortable and a joy to come home to.