Alec Holland grew up in a home where mid century design ruled supreme. As a child, he was obsessed. He much preferred polishing the teak dowels and slats on the family’s Danish furniture than going outside to play with friends. Was it odd? A little. But his parents’ love of the now iconic designs became the basis for Alec’s own aesthetic of clean lines, subtle details and the calmness that comes with having everything in its place.

Design has always been crucial to Alec’s journey. Working as a writer in Los Angeles, he took a job as the West Coast editor of the decor blog Apartment Therapy. Wanting a more hands-on understanding of what he was writing, Alec started to moonlight/apprentice with the interior designer, Liana Reid. From sourcing mohair velvets to silk tassel tiebacks, he learned to find luxury in even the smallest detail. Alec slowly started taking on clients of his own and soon, Alec Holland Design was born.

Now, based in New York City, Alec works with clients to create homes that are both vibrant and serene. Whether it’s a home filled with color or one decorated in entirely in white, his ultimate goal is to help each client create their own unique and welcoming space. As Alec sees it, one’s home should be a respite from the chaos of the outside world. And everyone deserves a space that’s beautiful, comfortable and a joy to come home to.