Alec Holland grew up in a home where mid century furniture ruled supreme. As a child, he was obsessed. Was it odd? Yes. But finding the beauty in simplicity gave his young, creative head peace of mind. His parents’ love of design became the basis for his own aesthetic of clean lines, subtle details and the calmness that comes with having everything in its place.

Throughout Alec’s life, design has been a crucial part of the journey. While working as a writer in LA, he took a job as the West Coast editor of the design blog Apartment Therapy. Inspired but what he was writing, he started to work for the interior designer Liana Reid, who became his mentor, and taught him to find luxury in even the smallest detail. Alec took all of the ideas mixing around in his head and applied them to his own interior design projects. He moved back East and Alec Holland Design was born.

Alec lives in New York City. He works with clients to create homes that are vibrant, and full of energy, but also relaxed and serene. His strong personal style is undeniable, yet he shudders at the idea of a designer’s “signature look”, instead wanting to help each client create his or her own unique and welcoming space. In New York City, one’s home needs to be a respite from the chaos of the outside world. As Alec sees it, everyone deserves a space that’s beautiful, comfortable and a joy to come home to.

Design (and life) from Alec’s point of view: