Alec Holland grew up in a home where mid century furniture ruled supreme. As a child, he was obsessed. He’d spend hours polishing the teak Hans Wegner furniture in the living room. He’d arrange and then rearrange the Arabia bowls and the wood Kay Bojesen animals that mingled on the shelves with the books. Was it odd? Yes. But finding the beauty in simplicity gave his young, creative head peace of mind. His parents’ love of design became the basis for his own aesthetic of clean lines, subtle details and the calmness that comes with having everything in its place.
Throughout Alec’s life, design has been a crucial part of the journey. While living in London, he became fascinated with the humor and whimsy that offset hyper-traditional design, like Victorian wallpapers done in acid colors. While living in The East Village, he learned that art was as much a part of interiors as a good chair. In LA, he became the West Coast editor of the design blog Apartment Therapy, where he discovered who his design heroes are, from modernists like Neutra and Noguchi to the glamorous Billy Haines. Alec started to work for the interior designer Liana Reid, who became his mentor, and taught him to find luxury in even the smallest detail. Soon, he was taking all of the ideas that had been mixing around in his head and applying them to his own interior design projects. Alec moved back to New York City, and now works with clients to create homes that are vibrant, and full of energy but also relaxed and serene.
Alec’s strong personal style is undeniable, yet he shudders at the idea of a designer’s “signature look”, instead wanting to help each client create his or her own unique yet welcoming space. His design mantra of clean lines, subtle detail and the calmness that comes from having everything in its place still holds true, especially in New York City, where one’s home needs to be a respite from the chaos of the outside world. As Alec sees it, everyone deserves a space that’s beautiful, comfortable and a joy to come home to.